Wipplay is a communications agency based in Paris, creating campaigns from real-world photography for local markets worldwide.
In an age of AI-generated imagery, Wipplay chooses reality: photographs taken by people, in the world as it is. Wipplay draws on a living archive of more than one million images, captured by amateur and professional photographers through its photo contests. Documented, contemporary images rooted in real life, with a perspective that remains the photographer’s own.
What Wipplay does Wipplay launches large-scale photo collection campaigns, selects and edits the strongest images, writes the stories around them and brings them to life in digital campaigns. Images and words move forward together, within a clear, rigorous framework: photographers are credited, paid, and approve every publication for a brand.
Who Wipplay works with Brands, institutions and public organisations looking for authentic imagery, including Veolia, Orange, EDF, SNCF, the French Senate, the Jeu de Paume and Aerige, a law firm specialising in employment law.
200/200 – Humans we are
Wipplay’s annual photo contest, running from October 2026 to September 2027 in four seasons: Culture, Health, Education and Agriculture. Each season, a jury of photographers and image professionals selects 50 images and names a winner. The 200 images form a collective fresco unveiled in late 2027.
Frequently asked questions
What is Wipplay? A communications agency based in Paris that creates campaigns from an archive of more than one million real-world photographs.
Where do Wipplay’s images come from? From photo contests run by Wipplay, open to amateur and professional photographers. Each contest explores a social theme and adds to an archive of more than one million images.
Who can take part in Wipplay’s contests? Professional and amateur photographers alike, using a camera or a smartphone.
How are photographers credited and paid? Every photographer creates their own Wipplay account. Their images are always credited in their name, and they are paid when their work is used. Any publication for a brand is approved by the photographer beforehand.
Where is Wipplay based? Wipplay is based in Paris and works with photographers and clients worldwide, producing imagery rooted in each local market.
4 seasons. 4 themes. 4 winners. 200 photographs.
Cover : © Calinee Yasemin, JRM, Julien Lacroix, Vincent Barguin.
