Wipplay is a visual communication agency based in Paris that builds campaigns from a collection of more than one million authored photographs.

Unlike a traditional stock image library, Wipplay draws on a community of photographers, amateur and professional alike, whose perspectives are rooted in real life. The result is visual material that is contemporary, well documented and constantly renewed.

Wipplay supports companies and institutions across the entire creative process. The agency runs large-scale image collection through photo contests and open calls, and brings insights from the field to show the reality of a profession, a region or an organisation. It selects and edits images, writes the stories that accompany them, then distributes and amplifies the campaigns.

Images and words move forward together, within a clear and demanding framework that respects copyright and photographers.

Wipplay works from France for markets worldwide, with clients such as Veolia, Orange, EDF, SNCF, the French Senate and the Jeu de Paume.

What inspires us

Wipplay, the visual communication agency of the Ooshot group, builds connections through photography.

Between those who shape images and those who give them reach: creators, photographers, videographers, institutions, brands and companies.

The team brings together complementary expertise in brand strategy, content creation, photography, graphic design and copyright law, united by one standard: the right eye, the precise word.

Photo contests, exhibitions, brand activations, editorial formats: every project is designed to make images and ideas travel.

Within the Ooshot group, Wipplay relies on production accelerated by an agentic system: faster delivery, at scale, with copyright tracked end to end. Turning an intuition into an experience, while keeping time for what matters most: creativity and respect for authors.

Discover

Our clients