Biography

Beatrice Chavanel, Head of marketing at SNCF.
She joined the SNCF group in 2001 after having worked in the private sector, in Banks and Insurances for GMF. Her first project was working on the launch of the TGV brand. For 5 years, she mainly worked around the brand platform and the embodiment of the brand on different mediums, most notably trains. She then took control of SNCF Voyages’ PR department, before taking-on the “On-Board Internet” campaign for TGV Est for two years. She then joined Intercités in mid 2011 as marketing and commercial director for standard train offers before taking charge of the SNCF Brand in 2015.

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