JCDecaux, the world's leading outdoor advertising company, is now present in more than 80 countries and 4,033 cities with more than 10,000 inhabitants, and plays a major role in the transformation of urban universes. It all began in 1964 when Jean-Claude Decaux set up the first advertising bus shelters in Lyon, driven by the desire to beautify cities by installing free street furniture in exchange for the exclusivity of its advertising operations in privileged locations. For more than 50 years, the products and services offered to cities by JCDecaux have been considered the benchmark in terms of eco-design, quality, aesthetics and functionality. Thanks to the expertise of its employees, the excellence of the Group's achievements, particularly in terms of maintenance and upkeep, is recognized worldwide by cities, airport and transport authorities, as well as advertisers. JCDecaux is the only global player to operate exclusively in the outdoor advertising business and to develop all its activities: street furniture, transport advertising and large-format billboards. As a pioneer in digital outdoor advertising, we offer advertisers immense creative opportunities and flexibility through tailor-made and targeted campaigns. With nearly 60,000 digital advertising screens worldwide, we are deploying a new communication experience for brands. It is based on the dynamics of thematic, targeted, affinity and real-time messages. Now, the boundaries of time and space are fading away in favour of contextual communication, allowing more direct interaction with individuals or even with social networks.