This 16 October 2023 marks the 100th anniversary of the famous Walt Disney Company! It was in the autumn of 1923 that Walter Elias Disney founded the company that would go on to produce some of the biggest hits in animated cinema, from Snow White to The Lion King and Cinderella. From feature films to theme parks around the world, the iconic company has been part of the lives of the vast majority of children from an early age. To mark the occasion, Wipplay is celebrating childhood and the innate talent of the little ones to have fun without necessarily needing Disney-branded toys: more often than not, imagination is all that's needed!

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